When you visit our consumer applications, including this web site, we may collect information about you that you share with us by using our consumer applications. This identification information typically includes your name, e-mail address, and telephone number. You are not required to provide this information to use our web site. However, if you would like for California Prudential Real Estate Services or our Realtors to be permitted to share with you additional, non-public information about properties listed for sale or lease that would otherwise not be available to you, you must register on our site by providing your information.
By supplying your name, email address and telephone number, you create a non-binding, default “agency” relationship (a lawful consumer-broker relationship) with California Prudential Real estate Services/or one of our Realtors that permits use to provide you with non-public information about real properties for sale or lease for your personal, non-commercial use. If you wish, you may set up searches and email alerts to notify you when new or updated property listings matching the criteria you specify become available.
Most web browsers automatically accept cookies but will also provide controls that allow you to block or delete them. Instructions for blocking or deleting cookies are generally available in your browser's privacy or help documentation. If you choose to delete cookies, some settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. You may deactivate cookies if you do not want your browsing to be tracked but doing so may hinder your online experience on our site.
Pixels: We may also place pixels, which are used to collect information and that the information will be shared with our advertising agencies to provide you with targeted advertisements. You can learn more about tracking technologies and opt-out of receiving behavioral advertising by visiting the following website: www.networkadvertising.org
Processing location: We process your personal information in the United States.
Using Information Collected
We primarily use the identification information you voluntarily share with us to customize your online experience and to do what you have asked of us. We also use your identification information to tell you about our products and services, but you may instruct us not to send communications to you by following the procedure indicated below under “Contacting Us.” On occasion, we use your identification information to validate your identity. As for usage tracking data, we primarily use that information to operate and improve our consumer applications, and to further our marketing efforts. As a general rule, we do not share your information with any third parties. We do, however, share your information with our own personnel, members of our real estate brokerage to the extent necessary to fulfill your requests. We do not share your information with any third parties for direct marketing purposes. We reserve the right to disclose your information under limited circumstances, such as to cooperate with law enforcement or judicial authorities as required by law or legal process, to protect our own legal rights, or to protect the public good.
Please note that we will retain the information we collect from you for as long as needed to provide the services you request and to comply with our legal obligations, resolve disputes and enforce our agreements.
Whenever you are online or on our applications, you run the risk that the information you give out will fall into the wrong hands. Although we implement and maintain commercially reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties. By using our consumer applications and applications, you agree to our Terms.
Your Rights Regarding Your Personal Information
If you would like to review the information about you that we have collected through our consumer applications, or to change that information, you can make that request by following the procedure indicated below under “Contacting Us.” We may require that you verify your identity before we process your request 866.374.4484
Electronic communications such as email, text messages and social media messaging, are neither secure nor confidential. While real estate brokerages have adopted policies and procedures to aid in avoiding fraud, even the best security protections can still be bypassed by unauthorized parties. No broker or agent will ever send you any electronic communication with instructions to transfer funds or to provide nonpublic personal information, such as credit card or debit numbers or bank account and/or routing numbers.
YOU SHOULD NEVER TRANSMIT NONPUBLIC PERSONAL INFORMATION, SUCH AS CREDIT OR DEBIT CARD NUMBERS OR BANK ACCOUNT OR ROUTING NUMBERS, BY EMAIL OR OTHER UNSECURED ELECTRONIC COMMUNICATION. EMAILS ATTEMPTING TO INDUCE FRAUDULENT WIRE TRANSFERS ARE COMMON AND MAY APPEAR TO COME FROM A TRUSTED SOURCE.
If you receive any electronic communication directing you to transfer funds or provide nonpublic personal information, EVEN IF THAT ELECTRONIC COMMUNICATION APPEARS TO BE FROM YOUR REAL ESTATE BROKER OR AGENT, do not respond to it and immediately contact your real estate agent by telephone or another means. DO NOT USE THE CONTACT INFORMATION DISPLAYED IN THE COMMUNICATION YOU RECEIVED. Such requests, even if they may otherwise appear to be from your real estate agent or another person connected with your property transaction, are likely part of a scheme to defraud you by stealing funds from you or using your identity to commit a crime.
To notify us of suspected fraud related to your real estate transaction, Call 866.374.4484
Effective Date and Contact Information:
California Privacy Rights
Under California law, California residents have the right to request in writing from businesses with whom they have an established business relationship (1) a list of categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties [including affiliates that are separate legal entities] during the immediately preceding calendar year for the third parties' direct marketing purposes and (2) the names and addresses of all such third parties.
To request the above information please contact us by writing to customer service here: 866.374.4484